Click here to see my blog for Ad 2 San Diego!
About Me
- Stephanie
- I have a passion for social media & advertising marketing with an ambitious soul ready to learn and gain as much experience the world is willing to offer. Everything I learn I'll post on here, that way, you'll learn too!
Friday, November 11, 2011
Ad 2 San Diego
I've recently joined Ad 2 San Diego, an organization for people who are 32 and under and are in the San Diego advertising, marketing, and communications community. Ad 2 San Diego helps create future advertising and marketing industry leaders through education, leadership development and networking programs. I'm part of the communications committee and part of what we do is blogs, newsletters, promotional emails, etc. I had the honor of posting my first blog post about an upcoming event Ad 2 San Diego is hosting, Cause Marketing Night 201, and I am excited to share it with everyone!
Sunday, November 6, 2011
Google+
Do you have a Google+? If not, then what are you waiting for!? It is definitely going to be the next best thing since Facebook. It took Facebook 2.5 years to get 18 million users. It took Google+ only 21 days.
When you add friends on Google+, it automatically asks you to place them in a listed "circle" and when you post updates, you choose which circles you want to the post to be visible to. This is perfect for mixing business and pleasure! Now you can add your coworkers and family and not worry about them judging your posts that were meant for friends only.
Also, when you download the Google+ app onto your Android, every time you take pictures, those pictures automatically upload into a private photo album for you on your Google+. I find this to be very convenient, and I love it!
This is what my Google+ looks like:
... and yes, I'm following Tyra banks on Google+. :)
When you add friends on Google+, it automatically asks you to place them in a listed "circle" and when you post updates, you choose which circles you want to the post to be visible to. This is perfect for mixing business and pleasure! Now you can add your coworkers and family and not worry about them judging your posts that were meant for friends only.
Also, when you download the Google+ app onto your Android, every time you take pictures, those pictures automatically upload into a private photo album for you on your Google+. I find this to be very convenient, and I love it!
This is what my Google+ looks like:
... and yes, I'm following Tyra banks on Google+. :)
Thursday, November 3, 2011
What is Social Media Marketing... exactly?
Social Media Marketing is not just about updating a company's Twitter, or posting Facebook posts. Anyone can do that. Social Media Marketing is about trying to see how much traffic can be gained through these social media sites and interacting with fans. Having followers on a company's social media site helps bring more brand awareness and keeps the consumer up to date on special promotions and news about the company. Not to mention, the more followers or "likes" you have, the better you look.
When a company posts links up on their social media sites, it is of their best self-interest to be able to track how many people have clicked on the links. There are ways to track the links, and a company's main goal is to get a lot of clicks because that means that the company is doing a great job at engaging their fans.
I use bitly.com to shorten my URL links for Twitter and it also allows me to view the stats on how many times the link has been clicked on. An account will need to be created to keep track of the clicks, but you can also sign in through Twitter or Facebook. Bitly.com is a great resource to have for marketing; plus, it's completely free!
When a company posts links up on their social media sites, it is of their best self-interest to be able to track how many people have clicked on the links. There are ways to track the links, and a company's main goal is to get a lot of clicks because that means that the company is doing a great job at engaging their fans.
I use bitly.com to shorten my URL links for Twitter and it also allows me to view the stats on how many times the link has been clicked on. An account will need to be created to keep track of the clicks, but you can also sign in through Twitter or Facebook. Bitly.com is a great resource to have for marketing; plus, it's completely free!
Wednesday, November 2, 2011
Twitter. Make it More Personal.
I was volunteering at Marketing Melodie's Digital Media Now seminar and I learned quite a bit about personal branding from Melodie.
Here are some helpful tips I learned about Twitter:
When using Twitter, it is important to know that interacting with the your followers and creating hashtags to track what people say about your brand (ex. #marketingnerd) are some things that help bring in more traffic and followers to your Twitter account. You don't want your twitter to be boring and sound like a spam page, personalize it a bit! Create some dialogue with your followers. Post/retweet information that you found useful, and is related to the industry that you are interested in. Intrigue your followers, ask them questions and get them to interact with you. Give your Twitter some personality, but don't break the rule of being professional. You can do all this and still keep it professional. ;)
www.marketingmelodie.com
Here are some helpful tips I learned about Twitter:
When using Twitter, it is important to know that interacting with the your followers and creating hashtags to track what people say about your brand (ex. #marketingnerd) are some things that help bring in more traffic and followers to your Twitter account. You don't want your twitter to be boring and sound like a spam page, personalize it a bit! Create some dialogue with your followers. Post/retweet information that you found useful, and is related to the industry that you are interested in. Intrigue your followers, ask them questions and get them to interact with you. Give your Twitter some personality, but don't break the rule of being professional. You can do all this and still keep it professional. ;)
www.marketingmelodie.com
Monday, October 24, 2011
Why Marketing?
I find marketing to be a very fun and creative industry. There is always so much to learn and everyday is a new adventure - It's not just the same transactions being performed from day to day. Also, marketing is very broad and it pertains to so much that being bored will never be an option. That packaging on your cereal box, the commercials you watch on T.V., the surveys you take online, the business page you just "liked" on Facebook, the contest you just entered - they're all marketing! My main focus and passion is on social media and advertising. Social media can be used for so many different purposes, it's amazing. For example:
Twitter - Customers are able to follow businesses on Twitter to stay updated on sales and promotions. Also, if you have a question, give the business a tweet and they will tweet you right back with an answer. Simple and easy. Not to mention, businesses could also add a little excitement into their timeline by having contests with fun prizes which will make the customers feel more involved.
Facebook - Facebook is similar to Twitter. Ask a question or leave a comment on the business's page, and receive an answer. Contests can also be run on Facebook to get more brand awareness out. Additionally, I find Facebook to be a great way of getting free marketing for businesses because although students usually don't click on the ads that run on the side, they do enjoy tagging themselves into places they visit. If many of my friends were tagging themselves at some new restaurant in town, and writing about how amazing the restaurant is, I'll now be aware of this new place and potentially go try it out. Heck, if I really love it enough, I'll even "like" the page.
Blogging - Blogging is just another way for consumers to get updated detailed information about the company and how it's doing. I admire Starbucks and the way they use their social media because they use it very well. Here is an example of one of Starbuck's blogs.
YouTube - Great place for commercials and any videos that may help advertise the brand. Right next to Google, YouTube is the second most used search engine - now that's pretty impressive.
Well we get the point of how effective social media is when it comes to marketing a brand. The whole point is to get brand awareness out to the consumers and with my generation being addicted to social media, it's not difficult to get the job done. As for advertising, who wouldn't want to help create billboards and commercials? That has got to be the best job ever! If you weren't considering a career in the marketing world, I hope I've helped influenced you so that you are now, it's a great industry! :)
Twitter - Customers are able to follow businesses on Twitter to stay updated on sales and promotions. Also, if you have a question, give the business a tweet and they will tweet you right back with an answer. Simple and easy. Not to mention, businesses could also add a little excitement into their timeline by having contests with fun prizes which will make the customers feel more involved.
Facebook - Facebook is similar to Twitter. Ask a question or leave a comment on the business's page, and receive an answer. Contests can also be run on Facebook to get more brand awareness out. Additionally, I find Facebook to be a great way of getting free marketing for businesses because although students usually don't click on the ads that run on the side, they do enjoy tagging themselves into places they visit. If many of my friends were tagging themselves at some new restaurant in town, and writing about how amazing the restaurant is, I'll now be aware of this new place and potentially go try it out. Heck, if I really love it enough, I'll even "like" the page.
Blogging - Blogging is just another way for consumers to get updated detailed information about the company and how it's doing. I admire Starbucks and the way they use their social media because they use it very well. Here is an example of one of Starbuck's blogs.
YouTube - Great place for commercials and any videos that may help advertise the brand. Right next to Google, YouTube is the second most used search engine - now that's pretty impressive.
Well we get the point of how effective social media is when it comes to marketing a brand. The whole point is to get brand awareness out to the consumers and with my generation being addicted to social media, it's not difficult to get the job done. As for advertising, who wouldn't want to help create billboards and commercials? That has got to be the best job ever! If you weren't considering a career in the marketing world, I hope I've helped influenced you so that you are now, it's a great industry! :)
thinkLA Advertising Career Day
I went to the thinkLA Advertising Career Day on October 21 and had so much fun! I'm glad that some of the SDSU Ad Club members and I decided to show a lot of dedication by driving all the way up to L.A. for one day to be able to tour one of the agencies and meet some others. I had the pleasure of being able to tour Horizon Media, the largest independent media agency in the industry. The place was beautiful, definitely everything a Marketer could ever dream of! I didn't get pictures of the place, but I was able to get a picture in front of their logo. Lol. It works.
The girls and I at the thinkLA event
At Horizon Media
Getting Involved
Within the last month, I've finally made the commitment to join a club at school. I joined the SDSU Advertising Club, and it's probably the best decision I've made so far in college besides declaring as a Marketing major. I've already learned so much, the guest speakers that come to the meetings are inspirational and amazing, and my networks have definitely expanded-which is the most important thing. Marketing is all about networking, so meeting new people is good, and I also love making new friends!
On top of joining the SDSU Ad Club, I also joined AD 2 San Diego which is chapter of the San Diego Ad Club. These clubs will keep me busy and on my toes which is what I like, so catch me if you can, I won't have much spare time for awhile!
On top of joining the SDSU Ad Club, I also joined AD 2 San Diego which is chapter of the San Diego Ad Club. These clubs will keep me busy and on my toes which is what I like, so catch me if you can, I won't have much spare time for awhile!
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