I was volunteering at Marketing Melodie's Digital Media Now seminar and I learned quite a bit about personal branding from Melodie.
Here are some helpful tips I learned about Twitter:
When using Twitter, it is important to know that interacting with the your followers and creating hashtags to track what people say about your brand (ex. #marketingnerd) are some things that help bring in more traffic and followers to your Twitter account. You don't want your twitter to be boring and sound like a spam page, personalize it a bit! Create some dialogue with your followers. Post/retweet information that you found useful, and is related to the industry that you are interested in. Intrigue your followers, ask them questions and get them to interact with you. Give your Twitter some personality, but don't break the rule of being professional. You can do all this and still keep it professional. ;)
www.marketingmelodie.com
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