Why Marketing?

I find marketing to be a very fun and creative industry. There is always so much to learn and everyday is a new adventure - It's not just the same transactions being performed from day to day. Also, marketing is very broad and it pertains to so much that being bored will never be an option. That packaging on your cereal box, the commercials you watch on T.V., the surveys you take online, the business page you just "liked" on Facebook, the contest you just entered - they're all marketing! My main focus and passion is on social media and advertising. Social media can be used for so many different purposes, it's amazing. For example:

Twitter - Customers are able to follow businesses on Twitter to stay updated on sales and promotions. Also, if you have a question, give the business a tweet and they will tweet you right back with an answer. Simple and easy. Not to mention, businesses could also add a little excitement into their timeline by having contests with fun prizes which will make the customers feel more involved.

Facebook - Facebook is similar to Twitter. Ask a question or leave a comment on the business's page, and receive an answer. Contests can also be run on Facebook to get more brand awareness out. Additionally, I find Facebook to be a great way of getting free marketing for businesses because although students usually don't click on the ads that run on the side, they do enjoy tagging themselves into places they visit. If many of my friends were tagging themselves at some new restaurant in town, and writing about how amazing the restaurant is, I'll now be aware of this new place and potentially go try it out. Heck, if I really love it enough, I'll even "like" the page.

Blogging - Blogging is just another way for consumers to get updated detailed information about the company and how it's doing. I admire Starbucks and the way they use their social media because they use it very well. Here is an example of one of Starbuck's blogs.

YouTube - Great place for commercials and any videos that may help advertise the brand. Right next to Google, YouTube is the second most used search engine - now that's pretty impressive.

Well we get the point of how effective social media is when it comes to marketing a brand. The whole point is to get brand awareness out to the consumers and with my generation being addicted to social media, it's not difficult to get the job done. As for advertising, who wouldn't want to help create billboards and commercials? That has got to be the best job ever! If you weren't considering a career in the marketing world, I hope I've helped influenced you so that you are now, it's a great industry! :)