Social Media Marketing is not just about updating a company's Twitter, or posting Facebook posts. Anyone can do that. Social Media Marketing is about trying to see how much traffic can be gained through these social media sites and interacting with fans. Having followers on a company's social media site helps bring more brand awareness and keeps the consumer up to date on special promotions and news about the company. Not to mention, the more followers or "likes" you have, the better you look.
When a company posts links up on their social media sites, it is of their best self-interest to be able to track how many people have clicked on the links. There are ways to track the links, and a company's main goal is to get a lot of clicks because that means that the company is doing a great job at engaging their fans.
I use bitly.com to shorten my URL links for Twitter and it also allows me to view the stats on how many times the link has been clicked on. An account will need to be created to keep track of the clicks, but you can also sign in through Twitter or Facebook. Bitly.com is a great resource to have for marketing; plus, it's completely free!
About Me
- Stephanie
- I have a passion for social media & advertising marketing with an ambitious soul ready to learn and gain as much experience the world is willing to offer. Everything I learn I'll post on here, that way, you'll learn too!
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