Mamma Chia

As this semester flew by, one of the presentations due for my direct marketing course was to create viral marketing on Facebook and Twitter for an emerging company called Mamma Chia. Mamma Chia is a chia vitality beverage that is "fun for your mouth and great for your body!"  I love this product, it tastes great and the benefits of chia seeds are really amazing. Thank goodness I was assigned a product that I truly am passionate about, it made things a lot easier.

One of the main focus of the project was to make Mamma Chia's Twitter timeline more interesting. I came up with a Twitter contest for Mamma Chia to promote hashtag #mammapicCHIA. Contestants were to tweet at @mammachia1 their creative photos of their Mamma Chia drinks along with a creative title, hashtag #mammapicCHIA and they must be following Mamma Chia in order to be entered for a chance to win an iPad2. This would help Mamma Chia's timeline stay interesting as they retweet their favorite entries and if followers wanted to see the rest of the entries, they can just search the hashtag. Loyal consumers of this product already tweet pictures of their Mamma Chia beverage on Twitter constantly, therefore, I thought it would be a great idea to keep them engaged and have a chance to win something that they would really want.

Here are some examples of the "pic-chias" :)

 

^ This is mine!

I also mentioned that Mamma Chia should start using Klout. Klout is a website that provides free social media analytics on how users influence their audience. For a company, this is important because the whole point of having social media is to influence consumers to buy your product or become aware of your brand. Not to mention, it's also a great tool for spying at competitors, keeping track of how they are doing with their influence towards their audience.

I am so proud of the video my group members and I recorded for this project; we worked so hard and did so well, I wanted to share! :)